Everything you notice is God trying to show you something. I would say, as this has played out in my life, that it has to do with what He's doing in your area, of which you're part—obviously. If you look at things within the structure He's given in His word, and then hang the details on that, a pattern will begin to emerge. But first, we must realize the fruits of His Spirit in the here and now.
"But the fruit of the Spirit is love, joy, peace, longsuffering, gentleness, goodness, faith, Meekness, temperance: against such there is no law." (Galatians 5:22-23)
If you're looking for a sign, this is it
I believe it all boils down to God speaking. Either we're crazy and purely matter. Or else there's a God somewhere and He's trying to get our attention. He spoke through "the law and the prophets" and then through Jesus. He speaks all the time through what He's already said as translated into our native tongue (this is "The Holy Bible") and He uses the Holy Spirit to intimate truths to us on deeper levels than words. But what about the world around us? What about circumstances and situations and literal road signs? God can, and does, use all of it. The important thing to remember in walking in the world and listening for the Father to show us things only He and I see, is to align our emotions with the aforementioned fruits of the Holy Spirit. If we only know the saccharine and fleeting happiness of hearing our favorite song on the radio but don't know "the joy of the Lord" (Nehemiah 8:10), we need realigning on that line. God wants to use His whole creation to show us His love. And this is where things can get scary and convoluted and weird.
"And they that are Christ's have crucified the flesh with the affections and lusts. If we live in the Spirit, let us also walk in the Spirit." (Galatians 5:24-25)
Apophenia is a mental disorder that seeks to weave a narrative through random occurrences. In other words, events and instances that are most certainly not concrete and from which anyone could infer anything or nothing. There's obviously something deeper at work in this case and it most likely isn't a campaign that corroborates your conspiracy theory. An emotional tie that would need to be sated by God and severed from the lie. Again, it's scary to peer into this state of mind because it's like an abyss, a black hole. The phoenix, as you may know, is that bird of myth that arose out of its own ashes. A continual cycle of death and rebirth. And portmanteaued for my use means that God can and indeed will make sense of the thousands of symbols and signs He's allowing you to see.
"And we know that all things work together for good to them that love God, to them who are the called according to His purpose. For whom He did foreknow, He also did predestinate to be conformed to the image of His Son that He might be the firstborn among many brethren." (Romans 8:28-29)
You're not crazy, you're just really sensitive. I am too. I see things I think point to a certain thing and then the Holy Spirit reins in my attention. This is part of what it means to have a gift, a window, on spiritual matters. If you're not walking with your hand in your Fathers', being led of Him and following as Jesus did, you will go crazy. There's no way we can make sense of everything on our own.